The King Steps Onto America’s Biggest Stage
Lionel Messi, the undisputed king of football, is about to conquer another realm: the Super Bowl. The Inter Miami star and World Cup champion will headline a Michelob Ultra ad during the most-watched American sporting event, marking his first foray into Super Bowl commercials. This monumental partnership signifies Messi’s global influence and the burgeoning popularity of soccer in the U.S.
More Than Just a Beer Ad: A Strategic Move
For Michelob Ultra, securing Messi is a marketing coup. As Ricardo Marques, the brand’s vice president of marketing, puts it, “Having the GOAT himself…gets us incredibly fired up.” Messi’s immense global reach, with nearly 500 million Instagram followers, makes him a dream collaborator. This is just the first step in Michelob Ultra’s major investment in soccer, following their sponsorship of the Copa América and an anticipated partnership with the 2026 World Cup hosted in North America.
Messi: A Global Icon Transcending Sports
Messi’s appeal extends far beyond the football pitch. He is a cultural icon with partnerships with giants like Adidas, Gatorade, and Apple TV. His talent, charismatic personality, and impressive trophy haul – including four Champions League titles, an Olympic gold medal, and a record-breaking 44 team wins – make him an attractive partner for any brand.
Beyond the Ad: A Glimpse into the Future of Soccer in the U.S.
This partnership speaks volumes about the growing popularity of soccer in the U.S. Major League Soccer is experiencing record attendance and viewership, and stars like Messi are attracting a broader audience. Michelob Ultra’s investment reflects this trend, and Messi’s Super Bowl debut could further propel the sport’s growth in the country.
From World Cup champion to Super Bowl icon, Messi’s journey signifies a remarkable crossover between two global sporting events. This isn’t just a beer ad; it’s a strategic move with far-reaching implications for the future of soccer in the U.S.
This rewrite focuses on the broader implications of the partnership, highlighting Messi’s impact, the brand’s strategy, and the significance for the future of soccer in the U.S. I hope you find it engaging and informative!
